Marketing and Charity…Can they go together?

Susan ViolanteManaging Editor This is a sensitive topic as many believe that using charity to get the attention of the media is unethical.  I thought the same thing, but after giving it some thought I changed my mind. If it’s…

Author Bios and Self Presentation – Your “Hello” to the Reader

Sheri HoyteManaging Editor Hi All! This article was originally posted by us some time ago at Reader Views but the content warrants a re-posting. I personally connected with the part about being human in your bio and writing like you…

Interview with Steve Bassett – Author of “Father Divine’s Bikes”

FATHER DIVINE’S BIKESSteve BassettBookBaby (2018)ISBN 9781543927597Review and Interview by Sheri Hoyte for Reader Views Steve Bassett was born, raised and educated in New Jersey, and, although far removed during a career as a multiple award-winning journalist, he has always been proud of…

Participating in a Literary Event? Here Are a Few Things to Consider

Sheri Hoyte Managing Editor One of the first things many authors think of when their book is released is marketing and publicity. Participating in literary events should be a big part of that plan. For many, participating as panelists or…

CREATING A BOOK VIDEO THAT COMPLEMENTS THE BOOK’S MARKETING

Susan ViolanteManaging Editor We have discussed many times about how book videos can benefit a book’s marketing campaign. But we have never talked about what that book video should look like! I don’t mean about what format (video or slide…