0 comments on “Getting Your Promotional Ducks in a Row for 2019”

Getting Your Promotional Ducks in a Row for 2019

If you are like me, the beginning of the year is filled with enthusiasm and new projects, and that’s great! But is that also great when the project is the publishing of your new book? Maybe not so much...If we…

0 comments on “Indie Publishing and Book Distribution”

Indie Publishing and Book Distribution

By the time their second book is published, Indie authors should know enough about book distribution to understand the differences between a distributor, a wholesaler, and a bookstore or online bookseller. Okay, for those that don't know this is the…

5 comments on “Authors – What NOT to Do When Promoting in Bookstores”

Authors – What NOT to Do When Promoting in Bookstores

By far the hardest thing an author has to learn to do when their first book comes out is promoting. I was lucky in that I had worked in retail in my younger years, so all I had to do…

0 comments on “Book Sales Accounting – When Reality Sets In”

Book Sales Accounting – When Reality Sets In

Many of us have been here already. Right before our first book launches, we have about five thousand copies, a book tour set up, and our suitcase packed with optimism.  As the year moves along and book sales slow down…

0 comments on “Avoiding Mixed Messages When Promoting Your Book”

Avoiding Mixed Messages When Promoting Your Book

When promoting your book, keep in mind its main message in order to imprint the title to possible readers interested in a specific message. Now message and topic are two different things, as a book on a specific topic could…

0 comments on “Networking. It doesn’t have to be Intimidating!”

Networking. It doesn’t have to be Intimidating!

Networking has never come easily to me. Somehow, anything that had to do with selling myself as a skilled professional sounded too far from being humble, which is what my upbringing was based on.  But being an author and a…