Celebrating Another Year of Service to Indie Authors

When I came aboard, Reader Views had four years of helping authors under their belt. Since then, many things have happened – some devastating like the loss of my friend and mentor who founded Reader Views, Irene Watson. Others life-changing…

Getting Your Promotional Ducks in a Row for 2019

If you are like me, the beginning of the year is filled with enthusiasm and new projects, and that’s great! But is that also great when the project is the publishing of your new book? Maybe not so much...If we…

Indie Publishing and Book Distribution

By the time their second book is published, Indie authors should know enough about book distribution to understand the differences between a distributor, a wholesaler, and a bookstore or online bookseller. Okay, for those that don't know this is the…

Authors – What NOT to Do When Promoting in Bookstores

By far the hardest thing an author has to learn to do when their first book comes out is promoting. I was lucky in that I had worked in retail in my younger years, so all I had to do…

Book Sales Accounting – When Reality Sets In

Many of us have been here already. Right before our first book launches, we have about five thousand copies, a book tour set up, and our suitcase packed with optimism.  As the year moves along and book sales slow down…

Avoiding Mixed Messages When Promoting Your Book

When promoting your book, keep in mind its main message in order to imprint the title to possible readers interested in a specific message. Now message and topic are two different things, as a book on a specific topic could…