COVERS THAT CONVERT NOT HURT – A BASIC COVER DESIGN SUGGESTION

This post will address one very simple issue that I see constantly with book cover designs. That issue is simply color. You can pick virtually any color you want for your book cover. Obviously there are certain artistic considerations – you want the color to convey what the book is about, etc., but beyond that feel free to choose any color for your book cover.

Participating in a Literary Event? Here Are a Few Things to Consider

Sheri Hoyte Managing Editor One of the first things many authors think of when their book is released is marketing and publicity. Participating in literary events should be a big part of that plan. For many, participating as panelists or…

CREATING A BOOK VIDEO THAT COMPLEMENTS THE BOOK’S MARKETING

Susan ViolanteManaging Editor We have discussed many times about how book videos can benefit a book’s marketing campaign. But we have never talked about what that book video should look like! I don’t mean about what format (video or slide…

New Publicity Packages Offer Options for Variety of Needs and Budgets

Susan Violante Managing EditorSheri Hoyte Managing Editor We have been busy here at Book By Book Publicity! It’s been a long overdue goal to analyze our services to make sure we serve a variety of needs and budgets, and we…

Navigating the Internet to Find Your Audience

When I freelanced during the 1990s, the Internet was not what it is today, so most of the research for my articles and short stories came from visits to the local libraries, face to face interviews, and the news. Currently,…